The Reasons for Our Success...

TARGETED MARKETING WORKS

It’s a proven fact that niche marketing media, directed to a targeted audience, has a more significant impact on buyers than any other form of advertising. Time constraints make today’s readers more selective in choosing what they give their reading attention to... and the fact is, they give their attention to TARGETED QUALITY. N.Y.S. Superintendent’s Profile is a quality publication that clearly stands above the rest. N.Y.S. Superintendent’s Profile speaks to its audience with 30 years of experience dedicated to the municipal market and its vendors. Our Mission Statement includes a commitment to providing “A quality publication developed from the reader’s perspective.”

VALUE & IMPACT

Compare our rates! No other publication reaches this market for less - period! And when you consider the quality of the PROFILE, you’ll see that it is by far, the smartest buy for your money. You reach the people you want to reach, at a fraction of the cost of what it would cost you to send them all a post card... let alone visit each of them! We understand that advertising dollars don’t come from a bottomless well!!! With PROFILE... you won’t need one! By dedicating ourselves strictly to a Highway and Public Works readership, we have built a loyalty to this important market segment, and the vendors who wish to serve it, and we’re the only ones who have done it successfully since 1978! Our standards are high, and our commitment to service is the foundation of our success.

FREQUENCY & MARKET PENETRATION

We are delivered, by U.S. Mail, BY NAME, to EVERY Highway Superintendent, Public Works Director, D.O.T. and Thruway Authority Official in New York State... THAT’S PENETRATION.